Lifestyle
BMW of North America returned in 2023 as a key sponsor of the legendary Kentucky Derby®, repeating its presence for the second consecutive year. In 2022, BMW of North America introduced its first-ever i7 electric…
Horatiu Boeriu / May 15, 2023
Lifestyle
You don’t have to check the calendar as April Fools’ Day was last Saturday. The BMW Baby Racer is very real and you can buy one today. Now in its fourth generation, the toy car…
Adrian Padeanu / April 6, 2023
Lifestyle
BMW recently marked its 50th anniversary by inviting us to its Designworks Studios in Los Angeles, California. The company also took the opportunity to showcase its new design lab, which is now located in Santa…
Chuck Vossler / February 17, 2023
Lifestyle
A few retailers, like Saks Fifth Avenue, quietly sell some BMW-branded sunglasses. Not only are these smart-looking sunglasses, they also function extremely well. Though the lenses are polarized, they have special manufacturing that allows them…
Chuck Vossler / February 3, 2023
Lifestyle
3T Bikes will become the exclusive bike producer for BMW
by Nico DeMattia / Date: December 20, 2022
Lifestyle
Last year, BMW teamed up with Joshua Vides for a car/apparel collaboration. BMW must have been happy with their work together, as it’s partnered with Vides yet again. This collaboration comes in two parts: a…
Nico DeMattia / November 16, 2022
Lifestyle
KITH and BMW teamed up once again, to combine fashion and cars and this time it’s going to auction off both. For the collaboration, KITH and BMW configured an exclusive BMW i4, along with a…
Nico DeMattia / October 5, 2022
i4
The second collaboration between BMW and luxury retailer Kith was unveiled earlier today. Kith’s owner and New York designer Ronnie Fieg has exclusively designed as part of the collaboration between his brand and BMW. The…
Horatiu Boeriu / September 30, 2022
i4
The collaboration between BMW and KITH is stronger than ever and has now expanded to electric vehicles. It follows the M4 Competition x KITH special edition and a full restoration of an M3 E30 belonging…
Adrian Padeanu / September 29, 2022
Lifestyle
The KITH lifestyle brand continues to tease its upcoming collaboration with BMW. After a successful roll-out in 2020 with the KITH x BMW M4 Competition, the NYC-based brand is now preparing for a new car…
Horatiu Boeriu / September 22, 2022
Lifestyle
Sneakers culture is at an all-time high and collaborations are now the core of that culture. Over the years, we’ve seen sneaker companies collaborate with celebrities, athletes and influencers, and occasionally, with car companies. The…
Horatiu Boeriu / September 7, 2022