BMW Films was a masterstroke of automotive marketing, as the short film series instantly made not only the brand cool but it also made customers lust after specific cars. The original BMW Films series “The…
If you believe there is no replacement for displacement, it most likely means you don’t see the M760e as a direct successor to the M760i. With six fewer cylinders, it’s perfectly understandable why many would…
The BMW Films have returned with a vengeance! “The Calm” picks up where the iconic action short films of the early 2000s left off, delivering heart-stopping automotive entertainment in just under eight minutes. This latest…
The i7 M70 represents a collection of superlatives since it’s currently the fastest and most powerful electric BMW money can buy. It’s also among the priciest models available with the famous roundel, so who is…
The most recent BMW Films production came out nearly four years ago when the petite Isetta was featured in “The Small Escape” and now a much bigger car is about to be the star of…
BMW’s latest 7 Series model, the i7 M70, has been making waves with its unique two-tone paint job featuring Liquid Copper and Sapphire Black. But for those who prefer a more traditional look, BMW has…
One look at the BMW i7’s cabin and you know it’s something special. It’s a weird combination of a simple design with flashy details but it works brilliantly. As much as I think the i7’s…
Never has the BMW 7 Series been this configurable as the G70 took the customization options to a whole new level. A new photoshoot of the seventh 7 takes us to the Czech Republic at…
Luxury automakers are now offering high-performance EVs to partially offset the extra weight caused by the additional hardware commanded by fitting all those batteries. Efficiency obviously takes a hit, but you do get some neck-snapping…
Although motion pictures will be the main highlight of the Cannes Film Festival, BMW will be putting on quite a show as well. The German luxury brand plans to supply more than 200 electric vehicles…
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